The Best Rant on the Interweeb

March 10, 2008 at 5:23 am | Posted in Rants | Leave a comment

In case I haven’t ranted about it to you personally, I HATE British Columbia’s new slogan “The Best Place on Earth”.

It sounds like the same kind of pompous attitude that we regularly criticize Americans for. And was there something wrong with the old slogan “Beautiful British Columbia”?

Sometimes rebranding makes sense, but often it’s done just so that marketing people can justify their existence.

Thumbs down.

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