Marketing Safe Sex To A Clueless Generation “Y”

March 3, 2009 at 6:10 pm | Posted in Rants | Leave a comment

From Scout Magazine

“According to the U.S. Centers for Disease Control and Prevention, two-thirds of those affected by STDs are under the age of 25. Nevermind how it happened (too busy playing Nintendo during the act to remember protection?). It’s a big problem – a crisis of prevention – that needs to be addressed more strongly than ever before. Education hasn’t worked. Statistics haven’t worked. So what’s the solution?

Speak to them in the only language they understand: marketing

Here are Scout’s picks for print ads and posters designed to work for the kiddies. Some are funny, some are sexy, and some make you never want to get undressed again…”

Some of them are pretty freaky, and they’re not safe for work.


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